Research / Audience

MONEY.com: More Millennial Than Ever!

Reader Profile MONEY.com
(Index)
Source: 2016 comScore Multi-Platform (12-16/S16)
MEDIAN AGE 35
MEDIAN HHI $72,802
MALE 45%
FEMALE 55%
MILLENNIAL (18-34) 50%
HAVE CHILDREN 46%
 PROFESSIONAL/MANAGERIAL  142

MONEY: A smart, sophisticated and financially savvy reader

Reader Profile MONEY.com
(Index)
Source: 2016 Fall GfK MRI
TOTAL ADULTS 4,996
MALE 62%
FEMALE 38%
MEDIAN AGE 53
MEDIAN HHI $95259
GRADUATED COLLEGE+ 178
HHI $150,000+  242

MONEY Readers Are...

AFFLUENT INFLUENTIALS MONEY
(Index)
Source: 2016 Fall GfK MRI
$1MM+ NET WORTH (HH) 304
HHI OF $250,000+ 276
 
BUSINESS DECISION-MAKERS MONEY
(Index)
Source: 2015 Fall GfK MRI
MEMBERS OF THE C-SUITE 203
FINANCE BUSINES DECISION MAKERS 202
INFLUENTIAL CONSUMERS IN FINANCE/INVESTMENT 225
 
BIG SPENDERS MONEY
Source: 2016 Fall GfK MRI; BN=Billion
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $119 BN
VACATIONS (DOMESTIC + FOREIGN) $14.2 BN
HOME IMPROVEMENTS + REMODELING $5.8 BN
CONSUMER ELECTRONICS $6.8 BN
 
ACTIVE INVESTORS MONEY
Source: 2016 Fall GfK MRI Media + Fusion 12-16/S16; BN=Billion
MEDIAN VALUE OF OWNED INVESTMENTS $1.5 BN
(Index)
ANY INVESTMENT $250,000+ 271
TRACK INVESTMENTS AND TRADE ONLINE, PAST MONTH 310
USED FINANCIAL ADVISORS/BROKER, PAST YEAR 189
OWN ANY RETIREMENT PLANS 159

Last modified: May 1, 2017

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