Research/Audience

MONEY.com: Reaching 8.1 Million Unique Visitors! (July 2017)

Reader Profile MONEY.com
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (04-18/F17)
MEDIAN AGE 45
MEDIAN HHI $77,645
MALE 49%
FEMALE 51%
MILLENNIAL (18-34) 33%
HAVE CHILDREN 40%
 PROFESSIONAL/MANAGERIAL  124

MONEY: A smart, sophisticated and financially savvy reader

Reader Profile MONEY.com
(Index)
Source: GfK MRI Fall 2017
TOTAL ADULTS 5,814
MALE 60%
FEMALE 40%
MEDIAN AGE 52
MEDIAN HHI $95,496
GRADUATED COLLEGE+ 157
HHI $150,000+  154

MONEY Readers Are...

AFFLUENT INFLUENTIALS MONEY
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (04-18/F17)
$1MM+ NET WORTH (HH) 215
HHI OF $250,000+ 189
 
BUSINESS DECISION-MAKERS MONEY
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (04-18/F17)
MEMBERS OF THE C-SUITE 199
TECH DECISION MAKERS 193
INFLUENTIAL CONSUMERS IN FINANCE/INVESTMENT 295
 
BIG SPENDERS MONEY
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (04-18/F17)
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $59.7 BN
VACATIONS (DOMESTIC + FOREIGN) $9 BN
HOME IMPROVEMENTS + REMODELING $6.7 BN
CONSUMER ELECTRONICS $5.7 BN
 
ACTIVE INVESTORS MONEY
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion (04-18/F17)
MEDIAN VALUE OF OWNED INVESTMENTS $337 MM
(Index)
ANY INVESTMENT $250,000+ 224
TRACK INVESTMENTS AND TRADE ONLINE, PAST MONTH 274
USED FINANCIAL ADVISORS/BROKER, PAST YEAR 157
OWN ANY RETIREMENT PLANS 139

Last modified: September 18, 2018

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