Research/Audience

MONEY.com: Reaching 8.1 Million Unique Visitors! (July 2017)

Reader Profile MONEY.com
(Index)
Source: 2018 comScore Multi-platform //GfK MRI Media Fusion S18
MEDIAN AGE 45
MEDIAN HHI $81,172
MALE 50%
FEMALE 49%
MILLENNIAL (18-34) 31%
HAVE CHILDREN 43%
 PROFESSIONAL/MANAGERIAL  30% , 124 Index

MONEY: A smart, sophisticated and financially savvy reader

Reader Profile MONEY.com
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion S18
TOTAL ADULTS 5,552
MALE 62%
FEMALE 38%
MEDIAN AGE 52
MEDIAN HHI $90,447
GRADUATED COLLEGE+ 171
HHI $150,000+  146

MONEY Readers Are...

AFFLUENT INFLUENTIALS MONEY
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion S18
$1MM+ NET WORTH (HH) 206
HHI OF $250,000+ 165
 
BUSINESS DECISION-MAKERS MONEY
(Index)
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion S18
MEMBERS OF THE C-SUITE 147
TECH DECISION MAKERS 174
INFLUENTIAL CONSUMERS IN FINANCE/INVESTMENT 218
 
BIG SPENDERS MONEY
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion S18
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $51 BN
VACATIONS (DOMESTIC + FOREIGN) $9.2 BN
HOME IMPROVEMENTS + REMODELING $6.5 BN
CONSUMER ELECTRONICS $5 BN
 
ACTIVE INVESTORS MONEY
Source: 2018 comScore Multi-Platform //GfK MRI Media Fusion S18
MEDIAN VALUE OF OWNED INVESTMENTS $209,847 MM
(Index)
ANY INVESTMENT $250,000+ 245
TRACK INVESTMENTS AND TRADE ONLINE, PAST MONTH 293
USED FINANCIAL ADVISORS/BROKER, PAST YEAR 168
OWN ANY RETIREMENT PLANS 144

Last modified: November 16, 2018

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