Research/Audience

MONEY.com: Reaching 10.2 Million Unique Visitors! (May 2017)

Reader Profile MONEY.com
(Index)
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16)
MEDIAN AGE 39
MEDIAN HHI $70,504
MALE 49%
FEMALE 51%
MILLENNIAL (18-34) 44%
HAVE CHILDREN 40%
 PROFESSIONAL/MANAGERIAL  125

MONEY: A smart, sophisticated and financially savvy reader

Reader Profile MONEY.com
(Index)
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16)
TOTAL ADULTS 5,583
MALE 58%
FEMALE 42%
MEDIAN AGE 53
MEDIAN HHI $95,496
GRADUATED COLLEGE+ 161
HHI $150,000+  196

MONEY Readers Are...

AFFLUENT INFLUENTIALS MONEY
(Index)
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16)
$1MM+ NET WORTH (HH) 285
HHI OF $250,000+ 181
 
BUSINESS DECISION-MAKERS MONEY
(Index)
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16)
MEMBERS OF THE C-SUITE 203
TECH DECISION MAKERS 152
INFLUENTIAL CONSUMERS IN FINANCE/INVESTMENT 180
 
BIG SPENDERS MONEY
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16)
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $62.4 BN
VACATIONS (DOMESTIC + FOREIGN) $10 BN
HOME IMPROVEMENTS + REMODELING $679 MM
CONSUMER ELECTRONICS $4.7 BN
 
ACTIVE INVESTORS MONEY
Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (04-17/F16); BN=Billion
MEDIAN VALUE OF OWNED INVESTMENTS $225 MM
(Index)
ANY INVESTMENT $250,000+ 302
TRACK INVESTMENTS AND TRADE ONLINE, PAST MONTH 306
USED FINANCIAL ADVISORS/BROKER, PAST YEAR 187
OWN ANY RETIREMENT PLANS 151

Last modified: June 27, 2017

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