Research (PDF)

READER PROFILE MONEY Kiplinger's
(000) (000)
Source: 2013 Spring GfK MRI
TOTAL ADULTS 6,902 1,875
MEN 4,333 1,147
WOMEN 2,569 728
MEDIAN AGE 53 57
GRADUATED COLLEGE + 3,759 1,214
HHI $100,000 + 2,881 905
HHI $150,000 + 1,612 583
PROFESSIONAL/MANAGERIAL 2,336 729
AFFLUENT INFLUENTIALS MONEY Kiplinger's
Source: 2013 Spring GfK MRI
(000) (000)
HOMEOWNER 5,415 1,546
$1MM+ NET WORTH (HH) 1,286 509
CIVIC-MINDED (DID ANY PUBLIC ACTIVITY / PAST 12 MONTHS) 6,317 1,692
HOME VALUE $500K+ 907 338
HHI OF $200K+ 810 289
BUSINESS DECISION-MAKERS MONEY Kiplinger's
(000) (000)
Source: 2013 Spring GfK MRI
* Unstable
BUSINESS DECISION-MAKER 1,650 479
TECH-TELCOM BUSINESS DECISION-MAKER 1,144 353
TOP MANAGEMENT 842 303
OWNER-PARTNER 427 140*
FINANCE DECISION-MAKER 384 123*
BIG SPENDERS MONEY Kiplinger's
Source: 2013 Spring GfK MRI; BN=Billion, MM=Million
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $118.3 BN $38.4 BN
FOREIGN/DOMESTIC VACATIONS $10.5 BN $2.9 BN
HOME IMPROVEMENT/REMODELING $6.7 BN $2.4 BN
TELEVISIONS $1.6 BN $424 MM
PERSONAL COMPUTERS AT HOME $5.1 BN $1.6 BN
CLOTHING $3.4 BN $784 MM
ACTIVE INVESTORS MONEY Kiplinger's
Source: 2013 Spring GfK MRI; BN=Billion, MM=Million
* Unstable
TOTAL VALUE OF SECURITIES OWNED $290.4 BN $83.5 BN
NUMBER OF INVESTMENT TRANSACTIONS 16.9 MM 5.9 MM
  (000) (000)
TRACK INVESTMENTS & TRADE ONLINE 2,601 878
HAVE INVESTMENTS WORTH $250,000+ 990 302
USED FINANCIAL PLANNER 806 260*
10+ TRANSACTIONS/PAST YR 483 170*