ABC Statement
MRI SPRING 2010
MONEY
Kiplinger's
SmartMoney
(000)
(000)
(000)
ADULTS
7,579
2,591
3,681
MEN
4,946
1,691
2,312
WOMEN
2,634
900
1,369
MEDIAN AGE
48.6
56
51.4
MEDIAN HHI
$91,765
$103,043
$96,149
GRADUATED COLLEGE +
3,868
1,519
1,886
HHI $100,000 +
3,375
1,334
1,770
PROFESSIONAL/MANAGERIAL
2,774
948
1,222
INFLUENTIAL
1,234
683
742
TOP MANAGEMENT
1,393
412
624
ANY BUSINESS DECISION MAKER
2,407
917
1,041
HEAVY BUSINESS DECISION MAKER 5+
1,397
544
588
TECH BUSINESS DECISION MAKER
1,419
659
622
FINANCIAL BUSINESS DECISION MAKER
829
317
386
 
MENDELSOHN 2009

Affluent Survey, Heads of House, HHI $100K+

MONEY
Kiplinger's
SmartMoney
(000)
(000)
(000)
ADULTS
2,806
1,078
1,383
MEN
1,706
698
820
WOMEN
1,100
381
563
MEDIAN AGE
50.7
51.5
50.8
MEDIAN HHI
$149,145
$150,583
$150,065
GRAD COLLEGE +
1,965
820
924
PROFESSIONAL/MANAGERIAL
1,538
600
726
HHI $150,000 +
1,384
543
692
$1MM+ EXCLUDING PRINCIPAL RESIDENCE
867
353
478
 
JD POWER WINTER 2009
MONEY
Kiplinger's
SmartMoney
ADULTS
697,219
252,886
342,738
MEN
499,963
188,444
237,868
WOMEN
197,255
64,442
104,870
MEDIAN AGE
55
57
55
MEDIAN HHI
$111,954
$112,272
$113,262
GRAD COLLEGE +
446,140
182,049
222,838
HHI $150,000 +
218,633
79,226
113,293
TOTAL CARS
1,538
600
726
TOTAL SPENT ON NEW CARS
$8,025,000
$2,785,000
$3,843,000
 
INTELLIQUEST BUSINESS FALL 2008 Audience Composition Index
(000)
%
 
TOTAL BUSINESS INFLUENCERS
2,362
100
100
MEDIAN AGE
45.3
MEDIAN HHI
$108,077
PROFESSIONAL/MANAGERIAL
1,839
77.9
106
1-99 EMPLOYESS
991
42
84
100-999 EMPLOYEES
646
27.3
120
1000+ EMPLOYEES
724
30.7
114
ACTIVE INFLUENCERS: ANY PRODUCT IN PAST 12 MONTHS
1,684
71.3
104
ANY PRODUCT IN NEXT 12 MONTHS
1,518
64.3
111
PURCHASE INVOLVEMENT: AUTHORIZE/APPROVE
1,125
47.6
111
AVG. EXPENDITURES PLANNED NEXT YR
$75,269