MRI SPRING 2010	MONEY	Kiplinger's	SmartMoney
	(000)	(000)	(000)
ADULTS	7,579	2,591	3,681
MEN	4,946	1,691	2,312
WOMEN	2,634	900	1,369
MEDIAN AGE	48.6	56	51.4
MEDIAN HHI	$91,765	$103,043	$96,149
GRADUATED COLLEGE +	3,868	1,519	1,886
HHI $100,000 +	3,375	1,334	1,770
PROFESSIONAL/MANAGERIAL	2,774	948	1,222
INFLUENTIAL	1,234	683	742
TOP MANAGEMENT	1,393	412	624
ANY BUSINESS DECISION MAKER	2,407	917	1,041
HEAVY BUSINESS DECISION MAKER 5+	1,397	544	588
TECH BUSINESS DECISION MAKER	1,419	659	622
FINANCIAL BUSINESS DECISION MAKER	829	317	386

 

MENDELSOHN 2009 Affluent Survey, Heads of House, HHI $100K+	MONEY	Kiplinger's	SmartMoney
	(000)	(000)	(000)
ADULTS	2,806	1,078	1,383
MEN	1,706	698	820
WOMEN	1,100	381	563
MEDIAN AGE	50.7	51.5	50.8
MEDIAN HHI	$149,145	$150,583	$150,065
GRAD COLLEGE +	1,965	820	924
PROFESSIONAL/MANAGERIAL	1,538	600	726
HHI $150,000 +	1,384	543	692
$1MM+ EXCLUDING PRINCIPAL RESIDENCE	867	353	478

 

JD POWER WINTER 2009	MONEY	Kiplinger's	SmartMoney
ADULTS	697,219	252,886	342,738
MEN	499,963	188,444	237,868
WOMEN	197,255	64,442	104,870
MEDIAN AGE	55	57	55
MEDIAN HHI	$111,954	$112,272	$113,262
GRAD COLLEGE +	446,140	182,049	222,838
HHI $150,000 +	218,633	79,226	113,293
TOTAL CARS	1,538	600	726
TOTAL SPENT ON NEW CARS	$8,025,000	$2,785,000	$3,843,000

 

INTELLIQUEST BUSINESS FALL 2008	Audience	Composition	Index
	(000)	%
TOTAL BUSINESS INFLUENCERS	2,362	100	100
MEDIAN AGE	45.3
MEDIAN HHI	$108,077
PROFESSIONAL/MANAGERIAL	1,839	77.9	106
1-99 EMPLOYESS	991	42	84
100-999 EMPLOYEES	646	27.3	120
1000+ EMPLOYEES	724	30.7	114
ACTIVE INFLUENCERS: ANY PRODUCT IN PAST 12 MONTHS	1,684	71.3	104
ANY PRODUCT IN NEXT 12 MONTHS	1,518	64.3	111
PURCHASE INVOLVEMENT: AUTHORIZE/APPROVE	1,125	47.6	111
AVG. EXPENDITURES PLANNED NEXT YR	$75,269