Research (PDF)

READER PROFILE MONEY Kiplinger's
(000) (000)
Source: MRI Spring 2012
TOTAL ADULTS 6,524 1,934
MEN 4,239 1,181
WOMEN 2,285 753
MEDIAN AGE 51 59
GRADUATED COLLEGE + 3,434 1,316
HHI $100,000 + 2,643 1,000
HHI $150,000 + 1,449 576
PROFESSIONAL/MANAGERIAL 2,285 838
AFFLUENT INFLUENTIALS MONEY Kiplinger's
Source: MRI Spring 2012
(000) (000)
HOMEOWNER 5,145 1,654
$1MM+ NET WORTH (HH) 1,002 433
INFLUENTIALS (3+ PUBLIC ACTIVITIES) 957 490
CIVIC-MINDED (DID ANY PUBLIC ACTIVITY) 5,622 1,803
HOME VALUE $500K+ 798 317
HHI OF $200K+ 675 204
BUSINESS DECISION-MAKERS MONEY Kiplinger's
(000) (000)
Source: MRI Spring 2012
BUSINESS DECISION-MAKER 1,930 667
TECH-TELCOM BUSINESS DECISION-MAKER 1,297 475
TOP MANAGEMENT 848 398
OWNER-PARTNER 564 253
FINANCE DECISION-MAKER 502 177
BIG SPENDERS MONEY Kiplinger's
Source: MRI Spring 2012; BN=Billion, MM=Million
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $192.5 BN $74.2 BN
FOREIGN/DOMESTIC VACATIONS $9.5 BN $3.7 BN
HOME IMPROVEMENT/REMODELING $6.1 BN $2.3 BN
TELEVISIONS $5.4 BN $1.8 BN
PERSONAL COMPUTERS AT HOME $5.5 BN $2.0 BN
CLOTHING $3 BN $983 MM
ACTIVE INVESTORS MONEY Kiplinger's
Source: MRI Spring 2012; BN=Billion; PR=Principal Residence
TOTAL VALUE OF SECURITIES OWNED $282.4 BN $117.8 BN
NUMBER OF INVESTMENT TRANSACTIONS 16.2 MM 9.2 MM
  (000) (000)
TRACK INVESTMENTS & TRADE ONLINE 2,496 1,001
HAVE INVESTMENTS WORTH $250,000+ 972 405
USED FINANCIAL PLANNER 723 290
10+ TRANSACTIONS/PAST YR 518 273